Client Research, how to research a client

Great interior design is never about what the designer likes — it is about deeply understanding the
person who will live in the space. Researching a client properly before you begin designing is what
separates professional designers from students who jump straight to Pinterest.
Client research happens in layers: gathering hard facts, asking the right questions, observing how they
live, and reading between the lines of what they say. This guide walks you through every layer.